When deciding on the target audience that we are creating our short film for and the type of people it is being aimed at, an important factor that comes into consideration is the age specification rating. In the UK, this is know as BBFC, standing for the British Board of Film Classification. It is a non-governmental organization purely founded by the film industry. It is responsible for the censorship of films in cinemas and sold in shops in the UK. When deciding which category our film fit most in to we had to consider three things: 1. What kind of people will enjoy the narrative ideas we have had so far 2. What type of protagonist are we looking at - it would be suitable to aim our film at an audience of similar age to the protagonist so they can identify with them 3. What themes will we have, eg violence, that could determine which age rating it can and cannot fit in to The ideas we have had so far towards the kind of narrative and plot line we want seem most suitable for teenage to young adult, perhaps ranging 13 year olds to 25 year olds. The protagonist we were considering creating would be around 17 years old, therefore this will be the age group most likely to identify with her. Looking at the themes we want to incorporate, the three ratings our film should categorise in to could be 12A, 12 and 15. 12A/12 Category Criteria: -Mature themes treated suitably for young teenagers -Rare and justified swearing -Nudity but brief and discreet sexual content, sex may be implied -Brief violence without much detail, no blood, injury or weapon emphasis -Occasional gore -Brief 'soft' drug references 15 Category Criteria: -Frequent use of strong language is allowed, however continued use and sexual abuse is not -No constraints on nudity in a non sexual or educational context -Sexual activity is allowed but without heavy detail, responsible depiction of casual sex and occasional strong verbal references to sex -Strong violence allowed however not heavy detail on infliction of pain or injuries, sexual violence must be brief -No emphasis on easily accessible weapons eg knives -Drug taking is allowed however clear instructive detail is not When initially comparing the two age ratings we thought our film could be considered in either, however looking in more detail we have realised our film does not quite fulfil enough of the age 15 criteria. The 12/12a rating however is much more fitting. The themes we may incorporate that cause the rating to be 12/12a are brief swearing, one element of blood/gore, slight violence and the overall storyline being too mature to be rated the age category below (PG).
Our film would be rated as a 12 by the BBFC, and we think the most likely audience age range we are targeting it towards is 16-25 year olds. Comments are closed.
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AuthorsMolly Broad Archives
February 2016
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