To educate ourselves fully on the technique used to create the male gaze, we decided to try experiment creating an example of our own. The camera zooms in on the lady's body so she fills the screen, panning upwards slowly from her feet in order to slowly reveal her body and present her as an object of lust. We see her body in parts (as objects) rather than her as a whole person, therefore objectifying her, based on her outward appearance.
Sometimes the objectification of women still takes place despite the fact it has nothing to do with the product being sold. Above we see Nicole Scherzinger advertising yoghurt by flirting with it and making sex noises. "If you have to use sexism to sell your products then your product isn't good enough" In order to try defy the male gaze theory, we decided to experiment using the same technique used to create a typical male gaze shot however try make the woman appear powerful rather than an object of lust and desire. We did so through the use of her stance, facial expression and the choice of music. Comments are closed.
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AuthorsMolly Broad Archives
February 2016
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