Film distribution is the process of making a film available for viewing by an audience. Distribution to cinema is the highest part of the value chain which brings in the most profit for the institutions. Warner Bros being a well-known conglomerate will have vertically integrated companies which will distribute the institution’s films globally. Warner Bros is one conglomerate which could be considered a good institution to distribute our film ‘One for the Road’, because it has in the past distributed thriller films such as Run All Night (2015) and The Dark Knight (2008). Dark Knight was distributed in 4,366 different theatres in about 70 countries, breaking the previous record for the highest number of theatres held by The Pirates of the Caribbean in 2007. Because we want to target a mass audience, the global distribution network of Warner Bros would be good. The number of theatres includes 94 IMAX theatres, although we have only created an opening sequence, we would expect our film to have action and effects which lend it well to this sort of exhibition. We want our film to be available to a mass audience and the various ways they can consume it. Starting from releasing our film in the cinema to it going down in the value chain of the film industry, it will be available on DVD, Blu-ray, television/demand, online (Netflix, Love film and online streaming) and to rent. As a conglomerate with subsidiary companies, Warner Bros would streamline this distribution process.
Warner Bros use online ticketing services, which could help our film’s exposure by advertising it online and allowing ease of ticket purchase. To promote films they use various types of technology and different software such as Twitter, Facebook, YouTube, Instagram and the Warner Brothers website. As these social networking sites are targeted to a mass audience of over 1,000,000 they are bound to gain a large viewing. Hash tagging, retweeting and likes on Twitter and Facebook allow people to share their personal opinions of what the film entitles; therefore this is an effective way of marketing the film. Regarding the film we produced ‘One for the Road’ we would market it the same way as the ‘Dark Knight’ since they are the same genres and Warner Bros use of social networking contributed majorly to the box office achievement. Distributing with a conglomerate can create lots of synergy opportunities. Creating a website for ‘One for the Road’ will require features such as Cast and Crew, Games, Online ticketing, Gallery, Social media links and merchandising. To gain a wider audience we will be joining popular social networks Twitter and Facebook, this way people can find out more information regarding the film’s release and further information. Warner Brothers have various games available to download on smartphones and tablets, for example an app based on the film ‘The Dark Knight’ created by Game loft is available for all ages and free download. For our film ‘One for the Road’ we would want an app released for smartphones and tablets, a crime/thriller game. The content in our game would be filled with some violence as our film is based on a kidnap. Warner Bros have operating offices in more than 30 countries and releasing films in over 120 international territories, either directly to theaters or in conjunction with partner companies. ‘The Dark Knight’ was released in many countries such as Japan, Argentina, Chile, Hong Kong, India and many more. The international release made the film become the biggest box office sensation it is today. Our film would appeal to an international audience because the genre the same as ‘The Dark Knight’ is a film made with a wide variety of elements taken from high grossing films which have made it international.
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