The term 'audience' is used in media to describe the customers and consumers of media products. During the research phase of our coursework, we conducted a survey to find out what kinds of thrillers people of different ages liked. The results of this survey showed that most people that watched thriller films were younger adults and adolescents. We also found that more males than females watched thriller films, and so we tried to make it fairly gender neutral but gearing slightly further towards a male audience. We therefore concluded that the audience interested in our production would be aged
We did not want to make our film appeal to a specific interest as we wanted to appeal to a mass audience rather than a niche audience. We also wanted to appeal to all social groups (A-E) and so did not want to make the film too basic or too advanced. We kept our production non-religious, politically neutral and non-controversial in order to appeal to a wider audience without excluding certain groups. We wanted to gain a better understanding of our target audience and what appealed to and interested them that could also be applied to a mass market. We found that a lot of our target audience took an interest in fashion, and so made sure Fern's costumes in the production were fashionable. This was easy and whilst it attracted certain audiences, it did not exclude others in the process. A lot of the people that we asked said they liked current events and controversy to be incorporated into films, however we thought that this was not appropriate for the genre and would have only appealed to a niche audience. We also discovered that the many of our target audience members were feminists, and for this reason we included a female as our lead character.
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