In this first shot of the music video the shot used is a wide shot to introduce the setting. The costume of the artist is not as evident as in the upcoming shots, but we can see that she is wearing jeans. The lighting used in this shot is natural (sunlight) and the location seems to be in a colourful neighbourhood, which is highlighted used, which are the car, houses and trees. After introducing the artist the audience get a clearer view of Ellie Goulding in this close up of her looking into the camera (eye-line match). The location in this shot is completely different to the previous one, as she appears to be lying in a bed with her partners hands wrapped around her. This fact is more evident through the use of the props used (pillow). She also seems to be wearing skimpy nightwear and artificial dull lighting has been used to emphasises the negative emotions that the artist feels. The shot used in this is a wide shot showing the new location and the position of the characters to show the discontent in the relationship. The mise en scene reveals the couple in casual costume in a artificially lit dark setting. The props used are lamps, a sofa and curtains to show a living environment. Here the characters are to the left of the frame in a mid-shot to emphasise their dysfunctional relationship. This type of relationship is evident through the shabby location, props used (grey sheet) and the dull artificial lighting used. They seem to be wearing shirts, which reveals that they are in a casual location alone, making the shot more intense. Here the artist is lip-syncing in a wide shot to the left of the centre frame with a front dept of field to show her significance over the background. She is wearing a leather black jacket and a crop top in a neighbourhood setting, this is shown through the props used (car and hedges). Also the lighting is natural, which is evident through the shadows on the floor. In this low angle mid shot Calvin harris is riding a motorbike and wearing a helmet mask (props). This shot also shows a different location on the road, meaning natural lighting has been used. Here is a wide two shot it shows the artist looking at herself in the mirror (prop). She still appears to be in the same neighbourhood location with natural lighting used. Her costume is highlighted here as, the audience get a full view of her outfit. In this wide low angle shot the motorcyclist is jumping his bike from high ground to low ground in a deserted, gratified location. His action is emphasises by his T-shirt flying in the wind. There is a use of natural lighting (the sun). This a wide shot of Ellie Goulding in the same neighbourhood, costume and the same shot is used as in the beginning. The use of a new prop in this location links the two artists together, so the audience come to the conclusion that they both were together in the past.
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The term auteur is from the french language and translates to 'Author'. In film this would relate to a director and the film would reflect the directives creative vision. This also refers to how music video directors reflect their vision in their work. What is an auteur? The music video would show signs of excessive use of directors own visual perceptions through the use of signatures. An auteur is a film maker whose style and practise is distinctive and they create their own auteur signature status. It's also a film maker who has a personal, signature style and keeps creative control over his or her work. Auteur Theory focuses on:
We looked into an auteur called Hype Williams and analysed Beyonce's 'Video Phone' and Kanye Wests' 'Gold Digger' and found that close up shots of the artists face and mid shots are common camera shots. In relation to editing special effects were used in both videos, along with the costumes being skimpy. However overall Hype Williams signature style includes bright, metallic, block colours; quick transitions between shots; actors that sing and dance; studios used as the main location and an absence of narrative.Other auteurs we looked into are listed below: Spike Jonze- known for influential and alternative videosChris Cunningham- known for his warped style and disturbing imageryMichel Gondry- Abstract approach with use of visual effectsJonathan Glazer- is known for the use of voice overs, narrative and theatrical lighting, use of solid colour backgrounds, bright colours and central camera.There are three different types of music videos. They are listed below:
Narrative Music Videos Narrative music videos include a narrative story which acts out the songs lyrics/ words in some way, which is reflected in the mise-en-scene of the video(e.g. imagery), this enables the audience to follow the story. Also some narrative videos include clips from films in which the song has featured in (e.g. Bridget Jones features the song 'It's Raining Men' by Geri Halliwell). Narrative music videos are commonly used in slow tempo, love songs. Below is an example of a narrative music video: Performance Music Videos Performance videos consist of footage of the artists or the band, either in a casual environment(socialising with friends, live performance or staged performance). This sort of video usually consists of the the band/artist/group throughout the majority of the video miming the lyrics. Indie and Rock are the two genres that commonly use this type of music video. An advantage of 'performance' music videos are the most likely to be the lowest in production cost, as the producers are giving the audience the most realistic image of the band, as the band are the only one's being shown. However a disadvantage of this is that the band will need to be well known, or people's interest in the video will be reduced. Below is an example of a performance based music video: Concept Music Videos These music videos are usually based around one idea or concept that is usually obscure or unusual, which is surreal for an audience. It's this unusual content that draws the attention of the viewers. A successful concept music video will maintain the audiences attention and entertainment, by making them constantly look at who or what is on the screen. There are a lot of common themes in music videos, depending on the genre of music. For example, Heavy Metal bands tend to go for performance dominated clips, Pop videos contain dance routines and rap has a lot of street images. In this sort of music video symbols can be used to create meaning (e.g. graveyards hint at the idea of death); lots of images can be used to create meaning(some of which are contradictory); lighting can be used to suggest the mood of the video and the pace of the video can be used to build up meaning by using many shots in a little amount of time.
Andrew Goodwin has identified a number of different techniques used in music videos which are the following: Genre characteristics
The relationship between lyrics and visuals
The relationship between the music and visuals
Record label demands
Notions of looking
Inter-sexual references
Structure
What are codes? Codes are signs that are used to create meaning. There are two types of codes: technical and symbolic. Technical codes are all the ways in which equipment is used to tell the story in a media text, for example the camera work in a film. Symbolic codes show what is beneath the surface of what we see in media texts. For example the characters feelings are shown through their actions. What are conventions? Conventions are the general ways in which certain things are done within a specific genre in order for the audience to be able to identify that genre. We have watched three electro-pop music videos and have identified similar aspects within all three of them, which are the general codes and conventions of electro-pop music videos. These are listed below in relation to the different parts that make up the mise en scene: Costume: In all of the music videos that we have watched within this genre the costumes used seem to have a reoccurring pattern.
Location:
Lighting:
Props: Popular props that were used:
Extra Point:
In our music video we would like to achieve a variety of camera techniques (e.g. high and low camera angles), accurate lip syncing throughout the music video, professional acting, and good use of mise-en-scene elements and lighting. Additionally we would like to ensure that our editing creates meaning for our viewers.
After carrying our extensive research we picked ‘Control’ by Halsey because it enables us to create a video without being influenced by an existing video, which allows us to be more creative and unique. This song also has a slow beat, which means that we can create longer shot durations with a lot of detail, making editing less challenging. By listening to this song and looking at the lyrics, we feel we can create a meaningful narrative, and after having discovered that the song was based on Halsey’s bipolar disorder this allowed us to make more sense of the song and have a deeper understanding of it, which will hopefully be reflected in our music video.
Hurricane by Halsey Mise en scene
New Americana by Halsey Mise en scene
We have carried out some research into songs from the genre electro pop that don’t have a music video. The songs we looked at were created by Halsey as she is an electro pop artist and are the following:
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