For our target audience we carried out primary research in the form of a focus group and a questionnaire below: Focus Group This focus group consisted of us asking our media class questions about our genre, so that we could get a deeper understanding of what people in our age group know about this genre, and how popular it is. We also used this as an opportunity to find out what sort of video they thought would be most suitable for our music video. The questions we asked are the following:
Below is our focus group chat: The questionnaire: In our questionnaire we wanted to find out what specific ages groups liked about music videos and we also wanted to get a better understanding about what types of editing, locations and props they wanted to see. This helped us find put what they expected of a music video. Below is our questionnaire and results: From carrying out this questionnaire we found out that the majority of 16-18 year olds were more likely to listen to electro-pop music. The majority of both genders though that having a music video for a song is very significant and that the aspects of a music video that captivate the audience varies on personal taste but the most liked aspect of a music video is the mise en scene (e.g flashing lights, clothing and background). We also found that the most popular type of editing that the audience like is parallel editing and we assume this is because the style makes more sense to the audience. Most people think that dictates the costumes used in a video is the artist of the song, we will consider this when deciding what costumes the characters will wear. Additionally we found that people prefer to have a narrative to a music video along with lots of different locations and cars and jewellery used as props. Overall we found that both narrative and performances based videos were the most preferred music video type.
In conclusion we will use the results that we found to help us plan and create our music video. We will take all of this information into consideration.
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