We had to carry out some secondary research in order to get a deeper incite on who our target audience really are. Who is the electro-pop listener?
We researched the electro-pop target audience, and found that 45% of women and 55% of men listen to this sub genre between the ages of 18-24, earning between $25,000 and $49,000, who are of white ethnicity. The majority of the listeners of this sub genre have also been in some form of education(e.g. college- 28%). This was found on a website called: Nielsen.com We thought that this website was very useful and easy to understand, as it provided us with information in the form of graphs. They are the following:
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