Above is our production shot list that coincides with our storyboard. We have tried to use a variety of different shots in order to make our music video more interesting to our audience. We will use the shot list when filming our music video, to make sure the filming process runs as smoothly as possible.
As a group we created a storyboard to follow when it comes to filming the music video. This will help us because we can keep referring to the storyboard to help us in what to film next. We thought about each step very carefully and whether it would fit with the lyrics of the song and how we can portray that within filming. Before we went any further after finally decided on a song, we sent a tweet with our production group account on Twitter to our artists Delilah asking her for permission if we were able to use her song 'Insecure' for our music video. Below is a screenshot of this tweet.
Dellaih is shown young adult who tells a story (narrative) throughout her music videos. In her music videos she is often portrayed as mysterious and emotional connecting with the songs. This is because her settings are usually either dark or dulled out. Delilah’s unique look and sound epitomise the true essence of the multi cultural environment that she grew up in. Delilah was raised amongst the vibrant sound of London’s live music scene. Her father introduced her to this through his work in promoting British bands and live music, during the 90’s. When he died in 2002, Delilah used her emotional experiences of life and death to start creating her own music. This is why when filming, the settings are established at the beginning of the video showing how her videos are set to show what emotions she was feeling at the time but also to show the audience the atmosphere of where she is. Dellaih's songs are very emotional which means that the audience are easily connected to her songs due to relating to the lyrics. Delliah is represented as a modern artist as of her costumes and makeup. Her costumes are usually kept normal and modern however, in two of her music videos she is shown in different, out there costumes which allows the audience to see that she is able to act both parts. With her natural bronzed looking makeup it shows the audience that she is a natural beauty and that she doesn't need any media to make her look different. Dellaih is shown as independent, soulful artist due as the camera/spotlight is always on her but also because her stories are being told through the media in a positive way which allows the audience to relate to her music.
From this analysis above, you can clearly see the difference between a students work compared to a real artists music video. Ariana Grande's music video is a lot more professional due to the camera quality, angles and the effects that are used. The lighting and visuals reflect on the lyrics, appealing to a wide range of audience, both men and women. This is unlike the past students work where we can clearly see that they had a limited amount of time to film and not having as much money put towards the production unlike in many professional music videos.
A target audience is a particular group of people who are intended as the recipients of the product, in this case a music video for a specific genre. It is key to identify a target audience and to keep them in mind throughout the whole production and planning process. By doing this, you are likely to have more success as you will have ensured you have included all elements you know appeal to your chosen audience.
Secondary Research
To gain an understanding of who our target audience would be we researched into who is the target audience of pop music. After looking at lots of secondary research we found that teenagers are the most popular target audience for pop music.
Above are some avatars that we made to show who we feel our target audience are; teenagers, of all races, and from the ages of 14-20. We looked into teenagers today and what their style is, what they wear and what their hobbies are. Using information that we gathered we created the avatars. The first avatar is a teenage girl; Amelia. She has candy floss pink hair as this is a very common hair colour in society today. Amelia is 17 and is studying to do her A-levels, in Art, English and Geography, alongside this she has a part-time job in New look on the high street. The money she earns tends to be spent when she goes shopping with her friends or online on sites such as Boohoo and Missguided. She lives at home with her parents and two younger siblings who are both in full-time education. The second is another teenage girl; Naomie she has glasses and long brown hair, this is common for young girls today. Naomie is 16 and is studying her GCSE'S. Her favourite subject is English but she also enjoys French and is hoping to go on a trip with her French class this year. Outside of school Naomie enjoys going to the Cinema and walking her dog. As well as this she does ballet and street dance and has an upcoming competition. She lives at home with her Mum and older sister, who is looking to go to University. Lastly, a young teenage boy, it is less likely our music will appeal to boys however we would like to include them as the best pop music videos appeal to both genders. The last avatar is Charlie, he is 15 and has just started his GCSE courses. He loves PE and is sports captain. Charlie enjoys playing FIFA with his friends after school and at the weekend he plays tennis and football. He also enjoys going to the Cinema, like Naomie. Sometimes after football and tennis Charlie meets up with some of the boys and girls in his class and they go to the park. He has a girlfriend called Gracie and they listen to music together. Primary research For our primary research we created a list of questions and asked a few people for their answers. This allowed us to gain an understanding of what people like and gave us an insight into things that put people off music videos and genres as well as what draws them in. We now have a better understanding as to what we need to do for our own music video. The answers they gave were interesting and allowed us to go back through our plans to make sure we had made the right decisions about what to include and miss out to ensure we have the most success with our own music video |
AuthorGeorgia Reynolds, Amber Teeder, Peggy Horn and Moon Aleston AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
January 2017
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