Before we went any further after finally decided on a song, we sent a tweet with our production group account on Twitter to our artists Delilah asking her for permission if we were able to use her song 'Insecure' for our music video. Below is a screenshot of this tweet.
A target audience is a particular group of people who are intended as the recipients of the product, in this case a music video for a specific genre. It is key to identify a target audience and to keep them in mind throughout the whole production and planning process. By doing this, you are likely to have more success as you will have ensured you have included all elements you know appeal to your chosen audience.
Secondary Research
To gain an understanding of who our target audience would be we researched into who is the target audience of pop music. After looking at lots of secondary research we found that teenagers are the most popular target audience for pop music.
Above are some avatars that we made to show who we feel our target audience are; teenagers, of all races, and from the ages of 14-20. We looked into teenagers today and what their style is, what they wear and what their hobbies are. Using information that we gathered we created the avatars. The first avatar is a teenage girl; Amelia. She has candy floss pink hair as this is a very common hair colour in society today. Amelia is 17 and is studying to do her A-levels, in Art, English and Geography, alongside this she has a part-time job in New look on the high street. The money she earns tends to be spent when she goes shopping with her friends or online on sites such as Boohoo and Missguided. She lives at home with her parents and two younger siblings who are both in full-time education. The second is another teenage girl; Naomie she has glasses and long brown hair, this is common for young girls today. Naomie is 16 and is studying her GCSE'S. Her favourite subject is English but she also enjoys French and is hoping to go on a trip with her French class this year. Outside of school Naomie enjoys going to the Cinema and walking her dog. As well as this she does ballet and street dance and has an upcoming competition. She lives at home with her Mum and older sister, who is looking to go to University. Lastly, a young teenage boy, it is less likely our music will appeal to boys however we would like to include them as the best pop music videos appeal to both genders. The last avatar is Charlie, he is 15 and has just started his GCSE courses. He loves PE and is sports captain. Charlie enjoys playing FIFA with his friends after school and at the weekend he plays tennis and football. He also enjoys going to the Cinema, like Naomie. Sometimes after football and tennis Charlie meets up with some of the boys and girls in his class and they go to the park. He has a girlfriend called Gracie and they listen to music together.
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AuthorGeorgia Reynolds, Amber Teeder, Peggy Horn and Moon Aleston AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
January 2017
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