To carry out my target audience research I created moodboards with different ages groups that our short film can target including children, teenagers and adults. I did this so we could compare easily and see what age group will be best. We then created a survey which would be handed out to people around our age to see what kind of genres they were interested in and if they watched short films. Our survey included the following questions:
How old are you? - We asked this question so we would know what age group to target our film at. What gender are you? - We again wanted to find out what gender to target. Do you like short films? If yes, Do you regularly watch them? - We asked these two questions to find out whether our target audience like short films and if they actually watch them. How do you watch short films? - This question is to see how the audience watch films to see whether they watch them through the internet. What genre of film do you like the most? - This is to see what genre our target audience like the most. Do you like watching adventure films? - This is to see whether our target audience like the genre of our short film. Why do you like /not like watching adventure films? - This question is good as it tells us what the audience like about adventure films to give us ideas of things to include and things not to include if they do not like adventure films. I will create these results from the surveys into graphs so its clearer to understand.
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