In order to have a clear understanding of what elements of mise-en-scene we have used in our music video have conformed to the typical styles used in our song genre we will be going over what we have chosen to do. There are many things we have taken into consideration regarding our music video, from lighting to costume. Lighting and Colour Scheme:For our music video, we will be using dark lighting for the majority as it will coincide with our song choice. Darkness also connotes death which will also be an apparent theme in our music video. From looking at our blog research on music videos anyone could tell that most artists of the alternative genre, in general, use dark lighting. It will be easier for us to show the contrast between good and evil/ life and death by using dark and bright lighting. By doing this it will help us create a clear narrative whilst editing. For our colour scheme we will be using pastel pinks, purples and blues as it goes with the artist's album colours and we have noticed that another artist in this genre use this sort of colour scheme. The pink colours are quite feminine but the other pastel shades have that hazy dream like feel which is what we want to present. The haziness of the colours will not only go with the theme of the artist’s album, but also show that we are trying to present faded memories. The femininity is purely because this music video revolves around women. Costume:There will be two different costumes for our main actress, Chloe, as we want to bridge the difference in how she is throughout the video. When the video shows that she is in her happy memories, she will be wearing a white shirt and jeans. White has connotations of peace and purity which is what we will be trying to show. In the other half of the video where she is her haunted self, she will be wearing a black shirt to signify death and pain. Black and white are binary opposites which will be good elements to incorporate into our music video. A lot of alternative music videos use the typical white shirt and black jeans look as this sort of outfit tends to represent what a typical teen would wear in a simplistic manner. For one of the scenes in our music video there will be a change in costume as they will be partying and reflecting teenage youth. They will be wearing heels and dark clothing. From researching music videos of our we can tell that many use teenagers and the themes of the video tend to reflect teenage rebellion as well as the joy of being a teen. We all felt more drawn to using this kind of concept in our music video. Location:In our blog we have done a location report as to where we will be shooting our video. We chose to use forests as it is very enigmatic as well as interesting to viewers as many think of it as the unknown because of what could be buried or done there. Streets are typically used in music videos for dark themes as well young clubbing scenes- we choose this as we want to evoke both ideas. Homes are something that is associated with peace and well being and we wanted to use this surrounding in our scenes of happiness as well as sadness to juxtapose what is going on. Alcohol is typically associated with teenage youth and will be of vital importance to our music video as it gives the answer to our progressing enigma. Alcohol is used in many artist's videos such as our artist's video- Halsey. Heart necklaces are seen to be what often is used to bridge a friendship and that is what we intend to do in our video. This prop will not be as relevant but just a small touch that we thought would be original to our genre. We will be using a camera and some printed photos as props to show how close the friendship in the video was. Post by Katja
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We made our shot list very in depth so that we would know exactly what we needed when filming. The song timings are also included on here so that we would know whats shots to use during editing. As well as using these shots, we will also film some experimental shots and scenic shots so that we can use the where we see fit during editing. Post by Gina
We will be doing two Digipak analysis' in order to gain an understanding of how we will design and set out our own in a professional way. I am going to analyse Ellie Goulding's album cover for "Halcyon Days", which was released on August 23rd, 2013. Ellie Goulding is an artist who focuses on the alternative, indie pop, and dance genres of the music industry. The colouring of her cover is purples and pinks. The top of the cover starts off as a dark purple and fades into a bright pink, reminding the audience of lighting in a club. Her hair is also a bit all over the place, as though she has been dancing and jumping around, this hints to the audience that she does focus on the dance genre as well. Her facial expression appears to be calm, but also sort of sad, and you can tell that this is probably effective in how she wants the audience to feel when listening to her song. Calming, but also emotional. The colours also help with this, as these colours and be seen as emotional colours but also have a calming and relaxed feel to them. The way the colours fade into each other, with blue at the top, comes across as the night time. This coincides with her facial expression as it has that dream like effect. This attention to detail lets the audience into how the artist wants us to feel. When researching Goodwin's theory, i found that record companies like to do close-up shots of the arts, and this is the same for this front cover as well. We can clearly see a close-up of Ellie Goulding even though there is hair covering most of her face. The actual disk is just a pain black colour with pink writing of the artist and album name, and although there is not a lot going on, it still looks nice and does appeal to people. I looked up the font that is used for all the writing on the digipak, and it is a font called "Grover". I like this font as it is very different from other fonts on CD covers. The only criticism is that the font colour blends a lot into the background colours so it could sort of be taken a little too easy on the eyes and its hard to really see. I chose to analyse this cover because it caught my eye. Even though it is very simple, it is very effect and definitely appeals to the audience. Post by Elise
In order to have an understanding of what our narrative is for our music video we sat down and wrote out a narrative. After this I drew up a story board and briefly wrote up in pencil what was what.
Post by Katja
This is the pictures from our storyboard put together into a short video so we can get sort of an idea of hopefully what our final product might look like and what shots we should decide to use to make our music video as successful as we can. Post by Elise
Performance: Janet Jackson- Dammn BabyPerformance music videos are typically centred around the artist. At the start of music video production, most music videos were performance based. Not many are purely performance anymore as more artist like to have some sort of narrative. For example, our group would preferably like to have narrative mixed with performance. The genre 'Rock' tends to mainly use performance now and often commonly used in pop, however artist such as Janet Jackson used it in her music video for 'Dammn Baby'. Performance music videos mainly contain:
Here is a shot of Janet actually performing the dance to her song whilst lip syncing which gives a audience an insight to what her stages are like. Whilst she performing you can see she is on a random white set which is also seen in some typical performance music videos. In the music video she is actually wearing a costume that reflects her image and what she tends to wear in music videos. She tends to wear the black leather outfits which is what she also wears in her song with Michael Jackson 'Scream'. In performance music videos the artist's personality is what is brought out typically by the clothing as it is their professional image. There are some mid to close up shots of her singing the song which is what is typically found in performance videos in order to get up close and personal with the artist. It also allows the use of the notion of gaze which attracts people in video. Narrative: Carrie Underwood- Before He CheatsNarrative music videos tend to tell a story which coincide with the lyrics, for example: boy/girl cheats on partner. Now, in our generation, a lot of artist tend to make narrative music videos to get the meaning of their lyrics across to the audience. Artists such as Carrie Underwood used a narrative music video to show that she caught her boyfriend cheating on her with another woman in her music video 'Before He Cheats'. Narrative music videos mainly contain:
Concept: Thirty Seconds To Mars- Up In The AirConcept music videos tend to be based around an idea the artist has bad even though it may not seem like it has any relation to the lyrics. Concept videos are usually unusual to the eye.They tend to keep the audience entertained when executed well. There are often items involved of symbolic meaning and use of montages. The shots can be fast paced and involve lighting that sets the mood of the music video. The lyrics can also be contradicted by the shots and objects used to keep things interesting. In the music video 'Up In The Air' by Thirty Seconds to Mars there is the use of random objects with the slight mix of them performing singular as if they wont work together. It is clear that this was a concept video and that the random shots were used to show the artists thoughts are literally up in the air. Concept music videos mainly contain:
What type of video would ours fit under?After researching the different types of videos, as a group we feel that we are all drawn to the idea of having a narrative as well as performance as we want to tell out story as well as have the singer singing the song for effect. We would also like to reflect our artist lyrics in a story which is what is used in a narrative by many artists in the industry. Post by Katja
Feedback: After presenting our pitch we spoke as a class and discussed some feedback from other class members. This helped us a lot as we are able to know what we need to work on and what was our strong points. In order for us to gain an understanding of what we even needed to accomplish we needed to listen to our class members. Positive: Costume choice- The choice of using black and white to juxtapose each other and show the contrast between happiness/life and sadness/death. It also helps with showing the difference in our narrative. What we need to work on:
Post by Katja, Elise, Gina and Fatma
New Americana is a song by Halsey which is about a new generation that is rebelling in society b being themselves. The music video shows a dystopian universe with the artist. There are quite a few editing techniques used in this such as:
Straight away in the introduction of the music video there has been some form of editing which is quite advanced in a simplistic way. The filming has been either filmed on an old style camcorder as the film is quite choppy and has the play sign in the top left hand corner. The reason that it seems like this effect has been edited in is because the filters don't seem natural and seem more like they have been edited in whilst there is a drone shot which is more advanced. After this it cuts to black but keeps that choppy and static effect. The music hasn't cut in yet so these shot have added a sense of enigma. At this stage of the video the audience would expect the titles to pop up, however they don't. The scene jump cuts to a wide-shot of a girl lying on the floor. The titles fade in very quickly so you have to slow the video down to even see all of it. It relates to the way the matrix films edit their opening credits in their films. The colours even change which stand out against the dull filters in the video. The dull filters create that sense of depression. The name of the artist comes up in pink and stands out against the film. This already shows the fact that the artist is rebelling against the society shown in this video. Again, the video jump cuts to a shot of a jungle with blue filters edited in and the titles edited over in a yellow colour. This again links to the idea of a rebellion and foreshadowing. The music is edited in at this stage and it shows the artist in a upper mid shot of her that pans around her. Post by Katja
The shot then cuts to a girl in the audience, and then speeds up to zoom into her face. When the camera zooms out again, the shot shows the girl in a different location and in different clothing than before, sitting infront of a coffin and crying. It then cuts back to concert with her standing in the audience watching the stage, showing the audience the the funeral scene was a flashback. This same sequence of editing happens multiple times throughout the music video, showing the flashbacks of what these people have been through and the "demons" that they are hiding. All these flashbacks leaves the audience feeling sad about what these people are going through as none of these stories are happy. Whenever the chorus plays, the focus is mainly of the people on stage and the audience. There are short shot durations that quickly cut to a different shot to show everything that is going on. As the beat becomes faster in the chorus, the shots are edited so that they are also slightly sped up to match the beat.
Is the editing parallel or contrapuntal? The editing of the music video is parallel. The music video fits in with the lyrics, as the title is 'demons' and the music video mainly consists of death as weel as people being depressed over their problems. The editing fits in well with the lyrics and the music video does not have a random concept and it has meaning behind it so that the audience can relate more if they have had someone close to them pass away. How does the editing fit in with the codes & conventions of the genre? Alternative pop is mainly known as being edited to the beat and the beat of the music is always quite fast, however with this particular song, 'demons', there are some slow areas to the song. However the scenes which are quick in the music video only last for a short duration, showing that the music video and the beat are fast. Overall the editing is quick for the music video which is normally what every alternative pop music video is like. Does the editing at the opening differ from the middle and end of the video? Why do you think this is done? The editing is very consistent throughout the music video. The start of the music video is very slow and has slow motion edited into the music video and this is to create effect that the song is slow and has not started yet. The start of the music video also has some long shot duration for when the song is slow, however once the song starts to get faster then there are short shot duration. This happens to the start, middle and end of the song. This might be done to the music video for consistency and because the lyrics are mainly the same throughout the music video. Post by Elise & Fatma Before we start any filming, we have to launch an investigation into the risks of filming in each location, and how we will overcome them. We also have to ensure that everyone, the actors and crew, are as safe and as comfortable as they can be. We did a risk assessment for the Forest, Bridge and House. Forest: Bridge/Street:House:Post by Elise
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May 2017
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