This is our final evaluation for our A2 media project.We all answered one question each.
Gina - Question 1 Elise - Question 2 Fatma - Question 3 Katja - Question 4 Post by Elise, Gina, Katja and Fatma
0 Comments
Below is our final magazine advert. I again kept to the same colour scheme and used the same picture and design as the album cover to make it more recognisable to the audience. The parental advisory sign is on the bottom left of the picture to advertise that the album is explicit. There is then what looks like a paper tear at the bottom of the picture and an avertisement of the singles released befefore the album to makee the artist more recognisable. There are then little details and information like the web adresses in a small font in the bottom left hand corner where the audience could find more information and the company logos in the bottom right hand corner. There is also a piece of text saying 'out now', teling the audience it is available for purchase. Post by Gina Below is our final digipak. We originally wanted the colour scheme to be pink and blue but given the dark lighting of the orignal photo the pink hues turned out more purple, which caused us to have more or a purple and blue colour scheme. The right side of the digi pak is the album cover. It shows a close up of Katja who we cast as the singer in our music video. The artist name and album title are over the artists faec to ccreate an elment of mystery as this album is a concept album about a place called 'Badlands'. In the bottom left corner of the front cover, there is a bonus content sticker showing what version of the album it is (deluxe or standard) and advertising some featured tracks. In the bottom right corner of the front cover there is a parental advisory sign, showing that some songs on he album are explicit. The spine of the digipak was kept simple with a purple gradient and a bold, plain and readable text. The text is the same font used for the entire digipak as well as the magazine advert, this makes it recognisable to the audience. The back cover is a wide shot of our main actress who is in our video looking into the distance. This makes her look mysterius which helps set the tone for the album. On the right side of the back cover there is the tracklist o the album. It is in a bright white font and has a drop shadow to make it very eye catching and reble against all parts of the photo. I also paid attention to the details on the back cover. There is a barcode as well as small print at thhe bottom wth copyright information about the album. There are also company logos like Astralwerks and our logo for Gemini Porductions. There is also informatioon for Halsyes website as well as Astralwerks website.
Post by Gina To get a better understanding of how to do our magazine advert, I have analyised 2 magazine advverts for current artists in the alternative and pop genre. The first magazne advert I have chosen to analyse is Rihanna's 'Rated R' and Panic! at the Disco's 'Too Weird to Live, Too Rare to Die'. I have chosen to analyse these two adverts as Rihannas reputation is slightly similar to Halsey's and Panic! at the Disco is in th alternative pop genre and most fans that like Halsey usually like this band too. Rihanna:
The words on this advert are very bold and stand out instantly. Rihanna's name is the biggest piece of text, which emphasises that she is a solo artist, along with the two singles on the album that were released beforehand. These would be 2 of the most familiar parts of the advert as it is a famous name and songs heard before, making the audience feel familiar with the album advertised already. Her name is the biggest text which is white in a black banner and the single names are in red, making these 2 pieces of text stand out the most in the advert. Panic! at the Disco:
The biggest piece of text on this advert is the band name in the top left corner. The part of the photo behind this part of the text is plain and light wich contrasts with the bold dark letters making the band name stand out the most. this would catch a fans attention as it is a familiar logo for the band. The album name is in white which contrast heavily with the dark part of the background which catches the eye. Other important information about the album is in yellow which stands out as it is against a black and white photo, adding a little bit of colour. The last piece of text which is not as noticeable as the others as it is grey which blends into the photo slightly. This pieece of text tells the audience about recent singles off of the album and as Panic! at the Disco is an alternative band and not top 40 charts sort of popular, this part of text is not as important.
_ These 2 magazine adverts advertise the artists new albums in different ways depending on the artists themselves. Rihanna's advert shows a close up of her face as she is well known whereas Panic! at the Discos' advert is a mishot. As Rihanna is an extrememly popular artist who has been in the chart multiple times, her singles are advertised bigger on her advert than Panic's are on theirs, although the names of the artists are the biggest and most noticeable pieces of text on both. Also both adverts have a web adress for the artist at the bottom as well as the record label the album is being released on. After analysing these 2 adverts, we now have a better idea on how to design our advert for Halsey. We will use the same picture from out digi pak and have her name stand out the most. We will make the picture slightly desaturated but not entirely and we will keep Halseys siignature colours which are pink and blue. Post by Gina We made our shot list very in depth so that we would know exactly what we needed when filming. The song timings are also included on here so that we would know whats shots to use during editing. As well as using these shots, we will also film some experimental shots and scenic shots so that we can use the where we see fit during editing. Post by Gina
Feedback: After presenting our pitch we spoke as a class and discussed some feedback from other class members. This helped us a lot as we are able to know what we need to work on and what was our strong points. In order for us to gain an understanding of what we even needed to accomplish we needed to listen to our class members. Positive: Costume choice- The choice of using black and white to juxtapose each other and show the contrast between happiness/life and sadness/death. It also helps with showing the difference in our narrative. What we need to work on:
Post by Katja, Elise, Gina and Fatma
Below is the 2 videos that I will be comparing. The left video is the original music video for 'Sleepwalking' by Bring Me The Horizon. The video on the right is the A2 media student's music video fro the same song
Whilst analysing the differences between the two videos, i found how different things made it more professional or more amateur. - there was a range of high key, low key, natural and artificial lighting as well as a wide range of locations such as a house/bedroom, a pub, streets, a rocky seaside/cliff, a forest. The student video only used high key bight studio and natural lighting and 2 locations that were a forest and studio. - the girl has 2 outfits in the official music video. the outfit is white in the start to connote a purity then when she is outside it is only blue and red. the red connotes a danger where as the blue connotes sadness. The band members outfits in the video are the sort of fashion that is expected but it also fits in with the pub setting where as the A2 video has the band n all black - The camera in the A2 video is shaky and most likely handheld whereas the professional one most likely has more expensive and professional equipment such as steadicams, dollys etc - There was more thought put into props for the professional video e.g. the rock that the girl carries around represents her depression. the A2 video used no props. -The editing in the professional one is more smooth and on point. All the filters match and the cuts are all in the right place. The editing in the A2 video is heavier but takes away from the shots with the twitch effect and the slow motion all the time. - The A2 video is mostly performance with a little narrative but they were kept very separate and didn't make sense together. The professional video was performance and conceptual with a bit or narrative.The band fit in well with it as the pub that their performance takes place in is within the narrative too. Post by Gina
To help us decide who are target audience would be, we decided we were going to gather a wide range of results from different forms of primary research. First we gave a questionnaire to a number of people from the age categories of 16-24, 25-39, and 40+. This questionnaire is more of a generalised questionnaire about types of music videos and whether they like the genre we have chosen, instead of another questionnaire we are going to do specifically about Halsey, and her music/music videos. Questionnaire Results:Post by Elise and Gina
Below is a picture of the questionnaire that I have made and will give out to collect results on who our target audience is After giving out the surveys to 10 people, ageing from 16-51, and getting them back, I put the results into a pie chart from each question. The results of the survey were as expected. The people from 27-51 barely knew who Halsey was or didn't know at all. It was more males/masculine people in this age range that didn't know who Halsey was rather than the females/feminine people. Teens (16-19), showed to be more likely to know who Halsey was and be a fan of her, but only if they were already interested in Pop/Alternative/Indie/Rock music. People in their 20's seemed more open to Halsey's music, no matter what gender they were. Although they seemed more interested in her music, they were less likely to have watched Halsey's music videos, leading to the idea that they weren't 'fans' like the teen age group but still likes the music. This comes to the conclusion that Halsey's target audience is teens to early twenties and mostly girls/women/feminine people. Halsey is a fairly recent Alternative Pop artist that has gained popularity over the past 2 years. She is probably more of a social media icon than an everyday pop icon as she has rarely been in the UK top 40, unless she has featured on other peoples song e.g. Justin Bieber's 'The Feeling'. Thinking like this, I decided to do a few twitter polls as my personal twitter account has near to 4k followers therefore more people would participate, as well as having the results be closer to showing who Halsey's target audience is. Over 30 people ranged from late teens to early 20's voted in the 3 polls that were posted on my twitter. The results of this form of research was a lot more positive, leading us to believe that Halsey's target audience is online, in the Alternative scene and on social media platforms more than in the main pop charts and pop culture. Halsey is usually associated with other major alternative artists such as twenty one pilots. After doing these polls, I decided to look up tweets that contained the words 'haunting' and 'Halsey' in the same sentence. All of the tweets that came up were positive towards the song, showing that her target audience is favourable of Halsey's song Haunting, which we have chosen to do for our music video. Post by Gina
After doing this interview with a Halsey fan, we got a better idea of what her fans like about her videos and how they find out about them e.g. through social media, following Halsey. We found that a fan likes a narrative based video more as the New Americana video was her favourite which is all narrative and n performance. Also, she described a narrative video as what she imagined for the video for Haunting. Although this fan prefers more narrative based videos, Halsey's video for Ghost has more views on Youtube but has only a little performance and is mostly narrative. Post by Gina
|
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
May 2017
Categories |