The colour of Rihanna's advert is very dark she only uses black, white and grey tones with red writing at the bottom. These dark colours represent her as a dark and mysterious character. She's wearing heavy jewellery lots of rings, a thick bracelet, big earrings and black lipstick with big winged black eyeliner. She is also hiding her identity slightly by covering half of her face with her hand. The layout of the advert is simple, Rihanna is positioned at the back of the advert with her name and the single at the bottom of the advert in block capital letters, her song title is written in red which is a connotation of 'Russian roulette'. All that is on the advert is Rihannas name and the name of her new single. Wretch 32s advert is opposite to Rihanna's, it is all over much lighter and more positive with blue skies with blue stripes behind him like a rainbow, he is wearing white which is a much more approachable friendly colour than all black like RIhanna. Wretch 32 has both his hands in his jeans pocket giving him a strong look to other people. His advert just has his name and the release date of his album written in white capital letters across the front of his torso.
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We plan to use many similar editing techniques for our video as those seen in many chart music videos today. Certain editing techniques we plan to use are: This editing technique is seen in similarly fast paced music videos such as 'all of the lights'. Filters: We plan to use coloured filters to highlight and exentuate scenes to look more summery and colourful. This will make the video more visually appealing and give it an overall more fun feel. Beyonce's 'Single Ladies' music video also features a filter, but in a different way to how we would like to. This whole music video is in black and white as her song is more promiscuous and sexualised and as it is mostly dancing against a plain white/black backdrop there is no need for any colours to be exentuated through the use of a filter. Slow & Fast Motion We plan to speed certain scenes up to make them more exciting and fun, and slow others down (particularly evening scenes when using lights) to make them appear more mesmerising. Using a range of slow and fast motion clips will make our video diverse and eye catching. Jessie J uses this editing technique in the 'Price Tag' video, which features many fast motion clips to make her movements appear more puppet like.
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May 2017
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