The hypodermic needle theory implied mass media had a direct immediate and powerful effect on its audiences. The mass media in the 1940s and 1950s were perceived as a powerful influence on behaviour change. Several factors contributed to this "strong effects" theory of communication, including:
This is an short film demonstrating the hypodermic needle effect after watching a killer movie 'Scream' influences the way in which the boy reacts and the devastating incident that occurred.
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Authors
Tanya Ali Zeynep Kahraman Lubaba Hussain Enya De Wolf Categories
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